Qwehli Seafood x K11 Musea

– Frozen seafood shop, Hong Kong

The multi-functional space is based on four areas: retail, educational, tasting and administrative. Inspiration comes from Qwehli identity, its positioning and products: polar world, luxury atmosphere and submarine world. The customer journey is built like a real journey, starting in the polar world with frozen seafood, and ending by diving in the sea and eating seafood.